Litago World Ski Championship

Real-time multiplayer game with a player customizer.

Litago Milk is a milk product from Tine. It’s milk with the flavor of chocolate, banana and strawberries. Litago Cross Country Skiing is a ultimate multiplayer game built on the identity of the Litago brand and the Ski World Championships which takes place in Norway during Februar and March this year.

Players pick special features ranging from simple body items such as shoes, hats, hoodies to a high-impact speed rocket. Either practice on your own or meet human adversity, in a real-time multiplayer challenge. The Game involves tactical choices, team play cooperation and in-game intelligence to achieve success.

In a campaign period of 24 days, and a country with approximately 4.8 million inhabitants, we proudly present the numbers:

- 164 393 visits
- 116 830 unique visitors
- 862 331 page views
- 181 574 team invites
- 119 992 game invites
- 53 781 change of clothes and weapons on their Litago
- 55 000 chat messages
- 1149 share on Facebook

- 69 193 ski relays have been completed. Since there has to be 4 people in a relay, the number is actually 276 772.

- The winner has played the game 2677 times.
It takes approximately 2 minutes to finish a game, which means that he has spend around 90 hours in pure gaming time. How much time he has spent in total if we count all other aspects of the site, we don´t know for sure.

- The top 10 has played more then 11 323 times.
That gives a total time of 377 hours in pure gaming time.

Agency:
Los & Co
Client:
Tine DA & Litago
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