Theatrical website design for Wes Cravens latest horror flick called My Soul To Take.

Interactive experience based on the story of 'My Soul to Take' focus on the sleepy little town of Riverton, a place made famous for a serial killer dubbed the Riverton Ripper who, sixteen-years prior to the film's events, roamed the town, eluding the police and viciously hunting down townspeople.

We focused on the cold and scary imagery while creating the main layout for the website.. using the cast's character expressions and personalities to dominate the frontpage. The original idea was to create each page down as a piece of paper like in a print ad where each interior page would get sliced across the middle to transform into the next interior. Each interior page is also unique with video renders burning into the brightness that represents death or the afterlife.