Interactive campaign for Peugeot

Good Morning, together with DDB Oslo and Dinahmoe, designed and developed an interactive campaign site for Peugeot Norway. The visitor used his or her Facebook account to register and login to the site, and then became a grain of sand in a virtual hour glass. When the competition started on the 31st of March, each user, had to shake the hour glass frequently to make sure his or her grain of sand didn't fall out. The last grain of sand won a brand new Peugeot 508 worth 300 000 NOK.

- 250 119 visits
- 65 685 unique visitors
- Over 3 millions shakes of the hour glass
- 24 000 new members on Peugeot Norway Facebook page